There were reports this past week that NBC profits were up 17% partly due to Co-Chairman Ben Silverman. He sold content based advertising (product placement) and developed some good new content. The caveat is that viewership is still down. I as well as others in the industry see this race to the bottom for […]
Tags: Ben Silverman, NBC, Sharon Ross, Value Added
This is not an industry comment, but a social one. President Elect Obama posted and says his will continue to post his weekly address to the nation on YouTube, in addition to the traditional media. I want to thank president elect Obama for his foresight and his understanding of “my generation.” This is something that […]
Tags: Internet Video, Network TV, Obama
TVWeek reported on a study done by Magna Global on DVR use, which says that there is a correlation between based on genre. In research, there is almost always a correlation discovered. That is research speak for saying that there might be a significance, but it can’t be proven. It is a way of […]