{"id":30,"date":"2008-09-28T14:08:14","date_gmt":"2008-09-28T18:08:14","guid":{"rendered":"http:\/\/unwantedknowledge.com\/knowledge\/?p=30"},"modified":"2008-09-29T15:08:08","modified_gmt":"2008-09-29T19:08:08","slug":"surprise-nbc-says-local-advertising-is-down","status":"publish","type":"post","link":"https:\/\/unwantedknowledge.com\/knowledge\/2008\/09\/surprise-nbc-says-local-advertising-is-down\/","title":{"rendered":"Surprise! NBC says local advertising is down"},"content":{"rendered":"
\n
\n
\"\"<\/a><\/dt>\n<\/dl>\n<\/div>\n

Jeff Zucker, CEO of NBC Universal told Reuters<\/a> that his networks are loosing local advertising due to the economy.\u00a0 He says it is not on a national level yet.\u00a0 This is a good thing, but it may only be the beginning.<\/p>\n

NBCU, this past year made some moves to protect its interests and start investing for the future.\u00a0 They launched Gemini Division<\/a> an online program a little while back.\u00a0 It seems more like an experiment than an actual plan of action. \u00a0 The episodes are short, about 5 minutes, but then four of them are stitched together that makes it seem like a weekly TV episode, except for the production credits at the end of each short.\u00a0\u00a0 There is a lot of product placement, which is present throughout the story.\u00a0 I think it is a fairly clever and successful way to make up the production budget, but there is a problem with this strategy.<\/p>\n

The issue comes back to the advertising dollars.\u00a0\u00a0 As those monies dry up, NBCU will need some system to appease the affiliate stations around the country. \u00a0 The internet only investments will be for nothing if NBCU plans many more internet only programs to hedge the economy downturn.\u00a0\u00a0 As the affiliates tire from their arrangement with the parent company, what will be their course of action?\u00a0 WIll they have any at all?<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeff Zucker, CEO of NBC Universal told Reuters that his networks are loosing local advertising due to the economy.\u00a0 He says it is not on a national level yet.\u00a0 This is a good thing, but it may only be the beginning. NBCU, this past year made some moves to protect its interests and start investing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[12,13,11],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-television","tag-affiliate","tag-gemini-division","tag-nbc"],"_links":{"self":[{"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":7,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/posts\/30\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unwantedknowledge.com\/knowledge\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}