When is a win not really a win?

Posted September 19th, 2008 by Michael

The New York Times says the Fox network dominated the ratings on Tuesday evening, even though the ratings are lower than last year.  4 million less people tuned in to their show House this year from last.  Is this and overall market trend, or to people just have too many things to watch on the divo (digital video organizer)?  If only  14.4 million are watching the season premiere, what does that mean for the rest of the season?  I know this 2% of the American population is fairly significant in terms of a captive audience for advertisers, but at what point will they stop and either A, ask for a bigger slice, or B, ask for a discount?  NY Times

Tags: Network TV