Silverman Lining

Posted November 27th, 2008 by Michael

 
There were reports this past week that NBC profits were up 17% partly due to Co-Chairman Ben Silverman.  He sold content based advertising (product placement) and developed some good new content.  The caveat is that viewership is still down.
I as well as others in the industry see this race to the bottom for viewership amongst […]

Tags: Ben Silverman, NBC, Sharon Ross, Value Added