Silverman Lining

 
There were reports this past week that NBC profits were up 17% partly due to Co-Chairman Ben Silverman.  He sold content based advertising (product placement) and developed some good new content.  The caveat is that viewership is still down.
I as well as others in the industry see this race to the bottom for viewership amongst […]

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Filed under:Knowledge, Television

Let me tell you about this great device…they call it television

Today in the New York Times, Brian Selter writes that NBC is planning a variety show staring Rosie O’Donnell, cleverly called Rosie’s Variety Show.  Fox is planning their own variety show with the Ozzy Osbourne family.  Surely this is a sign of the times when the networks resort to their successes from the days when […]

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Filed under:Television

Surprise! NBC says local advertising is down

Jeff Zucker, CEO of NBC Universal told Reuters that his networks are loosing local advertising due to the economy.  He says it is not on a national level yet.  This is a good thing, but it may only be the beginning.
NBCU, this past year made some moves to protect its interests and start investing for […]

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Filed under:Television