There were reports this past week that NBC profits were up 17% partly due to Co-Chairman Ben Silverman. He sold content based advertising (product placement) and developed some good new content. The caveat is that viewership is still down.
I as well as others in the industry see this race to the bottom for viewership amongst […]
Today in the New York Times, Brian Selter writes that NBC is planning a variety show staring Rosie O’Donnell, cleverly called Rosie’s Variety Show. Fox is planning their own variety show with the Ozzy Osbourne family. Surely this is a sign of the times when the networks resort to their successes from the days when […]
Jeff Zucker, CEO of NBC Universal told Reuters that his networks are loosing local advertising due to the economy. He says it is not on a national level yet. This is a good thing, but it may only be the beginning.
NBCU, this past year made some moves to protect its interests and start investing for […]